How to Launch Your Team's Custom Merch Store in Minutes

Setting up team merch used to mean weeks of back-and-forth with a print shop. Here's how it works on Stella & Sage instead.

Step 1 — Upload your logo

One good logo file is all we need. Our system automatically places it on a full product lineup and generates realistic mockups, so your store looks professionally designed from the first minute.

Step 2 — Review your store

You get an admin dashboard where you can see every product with your logo on it. Want changes? The built-in product editor lets you drag your logo exactly where you want it, resize it, add a back design on select products, and pick up to three garment colors per item — with a live preview that matches what actually prints.

Step 3 — Add more products

The Add Products catalog lets you build additional items whenever you like: premium tri-blend tees, heavyweight cotton tees, youth sizes, pullover and zip hoodies, crewnecks, and tank tops. Each one becomes its own listing in your store.

Step 4 — Invite your members

Share your store with a link or QR code. Members sign in, and your store appears on their dashboard — they can shop anytime, in their own size, paying for their own order. You never collect money or sizes again.

Step 5 — Optional: turn on fundraising

Add a per-item contribution and every sale supports your cause, with automatic payouts through Stripe.

That's the whole process — most stores go from logo to live the same day. Start yours at stellasageco.com.